I’m good at
Brand Management and Marketing Communication Professional, Creative/ Digital. Entrepreneur, Visual Atelier and The Brand Planet. Photography Professional for hobby.
In the beginning, He has seven main objectives in my life that help him to shape
First, education life. After graduating from Bilkent University Business Information Management Department as Honor Student, have held a master's degree as Honor Student in Advertising and Brand Communication Department at Bahcesehir University. Also in those days, involved in the management of school clubs at Bilkent University. Sezer had established the bowling club, a leader at the project groups, photographer at Bilkent News, involved in Personal Development & Career Days, assisted for Turkey's eastern regions to stationery and clothing assistance, the organization of events such as the reforestation of the school campus and took part in its realization. Also, Sezer was awarded the Award of Excellence in Extra-Curricular Activities.
Second, work-life. A career is like a fish and work life is a sea. No one cannot achieve anything without dive into the deep of the sea. Since have started, decided to define my work skills as Brand & Marketing communication/management. That’s why have shaped my work expectation according to them. During my career life, there was some chance to experience many boutique agencies besides large-scale organizations like WPP sub-brand Kantar, one of the biggest Turkish firms Yıldız Holding, an important player in the health sector Acıbadem Holding, and Bilkent Holding has many different brands in different sectors.
Third, entrepreneurship. It’s like a priceless passion to have great success. To achieve it, have currently worked on a project called Visual Atelier. It’s a creative brand and communication agency initiative that combines arts, science, and all existence into one place. That’s why the slogan is where the creative ideas meet. The other effort to achieve success is The Brand Planet. It’s a new thing to create a new playfield for marketing and any business-related news. Moreover, there is a new project called The Humantra which is related to visual storytelling.
Fourth, personal development. It’s a way of creating our own luck in our lives. For a long time, have kept investing in my valuable and interpersonal skills, industry knowledge. To do that, have participated in both virtual training programs and seminars that help to broaden my horizon. In light of that, have become master level modern technologies and their elements. The elements consist of two parts. One of them is software knowledge that includes Adobe CC (Photoshop, Illustrator, InDesign, Premiere Pro, InCopy, After Effects), Microsoft Office (Word, PowerPoint, Excel), and Apple's software (Final Cut Pro, GarageBand, and its office software too).
Fifth, Master and Apprentice. We are responsible to help the next generation to leave them a better life. Even busy in work life, still actively involved in activities and share my ideas on different platforms both online and offline. For instance, made a presentation called "Creating an extraordinary brand" and mentioned the shortcuts of creating a unique brand at the event that Bilkent University Young Entrepreneurs Club. Moreover, have shared my observations, prediction about futures in the case of marketing and brands in my blog which called the brand planet.
Sixth, Social responsibility. How can we repay nature and its creature in a good way? To do that, have made effort to support civil society organizations like TEGV volunteer basis awareness project and UNICEF as much as they can.
And, lastly, hobbies. Even though busy work life, refreshment is essential to be sustainable. For this reason, have allocated time for hobbies like photography, ebru art, oil painting, creative writing, trekking & camping, and cooking.
Ready to use all of my capabilities and potential for the growth and sustainability of the organization. Are you? Let’s do it.
Kayseri, 1988, Single
B Class Driving Licence
Military service has been done
SUCCESS & AWARD
Honour Student, Bahcesehir Uni.
Honour Student, Bilkent Uni.
Award Of Excellence In Extra-Curricular Activities, Bilkent University
Brand Management and
Creative Design Approach
Jan 2021 – Present
Sezer is the founder of The Brand Planet, a media brand with a globalization goal that focuses on creativity, modern technology, data and analysis, people and culture, innovation.
The Brand Planet, which is an effective sectoral resource in itself, has a news section with the most up-to-date developments for dozens of sectors, an idea section where it is aimed to provide information and ideas for the sector, and a career section with career inspiration and career portals of companies. The person who has the most important say in determining the strategies.
Feb 2021 – April 2021
Sezer helps to plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors and identifying potential customers, assist to develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. He is great to oversee product development or monitoring trends that indicate the need for new products and services.
He assists to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Also, he negotiates contracts with vendors or distributors to manage product distribution, establish distribution networks, or develop distribution strategies and he helps to coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services and finally, he negotiates contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Senior Marketing Executive
Feb 2016 – Feb 2021
He was responsible for synchronizing various Marcom disciplines in support of Kantar’s product launch and sustaining marketing communications in Turkey, collaborated closely across a range of functions and various department, fluent in a variety of media, including print, digital, and video/motion graphics and highly experienced in both product launch and sustaining activities, also have a deep knowledge of the creative development process with a self-motivated, flexible individual with very strong communication skills. He is a strong strategic thinker, capable of seeing the bigger picture and orchestrating projects to that end.
In this role, he constantly challenged the status quo and seek new and better ways of communicating both internally and externally.
He worked with local agency partners to ensure that all communication deliverables are fully integrated and flawlessly executed, meeting Kantar’s extremely high-quality standards, where appropriate, participate in channel partner relationships, communications plans, and programs in concert with WW and local Partner Communication teams, provide input to Global teams on creative and messaging for seasonal programs to ensure local relevance and impact, on a regular basis, collect and share actionable and pertinent communications insights to help guide, inform, and improve our global communications plans and efforts, maintain a calendar of key local cultural/seasonal events and be the Marcom point person for any related Kantar communications.
and Creative Design Specialist
March 2014 – Feb 2015
He acted as the subject matter expert regarding Information Design, Data Visualization with the main focus on Infographics, support Kantar Turkey’s design direction and creative execution on client deliverables, pitches, and marketing initiatives, and adhered to global Kantar’s brand guidelines while adding custom flair on a project-by-project basis. Also, responsible for advertising our company’s products and services on media, especially social networks that promoting the company’s products and services during social events.
He coordinated the design of promotional material and also distributing it via online and offline channels, networking with potential clients and industry experts for increasing brand awareness, crafting and sending regular newsletters about the latest company news, and planning press conferences and interviews.
Also, worked under the guidance of the Design Lead to manage the design process from concept to completion. Moreover, responsible for creating some great designed materials that will bring our data insights to life for big clients. Lastly, he was working with the business to make insights into actionable impact, and responsible for transforming abstract ideas, data, insights into a more visually appealing and story-led manner.
Foreign Trade Intern
Jan 2013 – Dec 2015
He worked with the team to develop and implement marketing strategies, help to identify target areas, and initiate necessary resources to meet foreign target markets moreover, develop and implementation of new marketing materials. He was good at communication and negotiation with corporate clients, analyzing the data and prepare regular reports and develop new markets abroad via creative channels.
Assistant Brand Manager
Feb 2015 – Jan 2016
He worked cross-functionally with shopper marketing, category, sales, finance, and supply teams in the deployment of insight-driven marketing activity, worked cross-functionally with shopper marketing, category, sales, finance, and supply teams in the deployment of insight-driven marketing activity.
Furthermore, effective brand performance tracking against business targets, including recommendations aiming at maximizing brand targets and, provided strategic marketing support to the Senior Brand Manager with a focus on driving sustainable sales growth and profitability of the portfolio.
He performed sales and consumer KPIs monitoring and follow up, from getting data to defining so what/action plan, responsible for in-store communication and shopper communication of the campaigns, coordinated events, sampling activities, promotions, and other BTL projects with agencies, assisted to manage digital marketing (social media and digital campaigns), created ideas for communication under the brand of responsibility.
He kept track of new market developments and competition, work closely with the sales group, insights collection and synthesizing performance of brand/products for Aytaç, as well as item-level forecasting, tracking, and performance summaries providing recommendations to the Brand Manager, planned and implemented the introduction of new products in conjunction with the Brand Manager, consulted with Sales, Planning, Customer Marketing, and Finance to ensure the most effective and profitable marketing of products.
There are some skill sets that make him different, he spends a lot of time developing those abilities
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension — Understanding wrote sentences and paragraphs in work related documents.
Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
Speaking — Talking to others to convey information effectively.
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion — Persuading others to change their minds or behavior.
Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation — Bringing others together and trying to reconcile differences.
Coordination — Adjusting actions in relation to others' actions.
Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management — Managing one's own time and the time of others.
Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
Operations Analysis — Analyzing needs and product requirements to create a design.
Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Writing — Communicating effectively in writing as appropriate for the needs of the audience.
Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation — Actively looking for ways to help people.
Instructing — Teaching others how to do something.